Watermark Retirement Communities

Watermark Retirement Communities | Senior Designer | 2022-2024

This collection of work highlights the breadth of tactics in the Watermark Community tool kit, including materials for transportation signage, direct mailers, flyers, eBlast, social images, bus wraps, and informational brochures. These tactics would inform potential residents and influencers about events, the extraordinary senior living highlights, luxury living, and levels of care. Internally I fleshed out new programs such as Watermark Legacies, a program to aid residents in writing their life stories, as well as resident occupancy goal signage, used by the sales team at each community as a visual milestone tool. Project coordination, composing, layout design, print and digital design.