Ali Gillman

I'm a Marketing Manager, Multidisciplinary Designer and Creative focused on story telling, purpose-driven, and scalable design.

With experience spanning agency, corporate, nonprofit, and retail sectors, I specialize in transforming complex ideas into clear, impactful visual solutions. My work blends strategic thinking with hands-on execution. Whether I’m building design systems, leading brand initiatives, or creating digital campaigns across platforms.

In my current role as Marketing and Communications Manager at BIFMA International, I lead and execute the organization’s full marketing and communications strategy, functioning as an in-house team of one. I develop and execute integrated campaigns across email, web, social media, digital advertising, and print to support membership growth, industry initiatives, and events. My responsibilities include managing the website and user experience, producing publications and promotional materials, writing and editing content, and analyzing performance to refine strategy. I collaborate closely with leadership, technical experts, and external vendors to translate complex industry standards into clear, engaging visual communications while ensuring projects are delivered on time and within budget

Previously, as a contract designer for DDM Marketing + Communication, Gilson Graphics and Querkus Creative, I contributed to creative strategy for multimedia marketing, collaborating cross-functionally to deliver thoughtful, brand-aligned communications on a project by project basis. This ranged from developing educational materials, managing e-commerce, and leading visual storytelling across web, video, social, and print.

As a Senior Graphic Designer at Watermark Retirement Communities, I built scalable tools and workflows for 50+ communities, refreshed sub-brands, and produced targeted communications for diverse audiences. At Tommy’s Express, I helped launch an agile creative team, updated brand standards, and supported cross-departmental marketing through campaign and UX design.

My background also includes work in high-volume retail at Meijer, where I contributed to the mPerks loyalty rebrand and managed promotional campaigns from concept to production. Earlier in my career at 8THIRTYFOUR Integrated Communications, I honed my agency chops. Leading branding projects, designing a Seventeen magazine feature, and building websites for political campaigns.

What ties all of this together? A collaborative mindset, strong communication skills, and a passion for design that makes a difference. I bring energy and adaptability to every challenge—whether I’m mapping out a digital ecosystem or jumping into production mode with polish and precision.

I hope you enjoy exploring my work as much as I’ve enjoyed creating it. If you have any questions or feedback, or just want to connect, I’d love to hear from you.

Chat soon! 

Ali Gillman